Rivals.com (Brentwood, TN) set another traffic record on February 7, 2007, college football's National Signing Day. The database and web server optimizations performed by Alliance Software staff prior to signing day allowed the Rivals.com system to handle the greatly increased load at acceptable utilization levels. Rivals' customers experienced a wealth of content and up-to-the-minute recruiting coverage provided by Rivals' publishers and editors, on Rivals.com's biggest day ever, with over 74 million page views in a single day.

Additionally, Alliance Software consultants helped to monitor the site and network performance all day, ensuring 100% uptime throughout the day.